Technogym Innovation outlook

TECHNOGYM Customer Launch Event



Aims and strategy

TECHNOGYM is a leading Italian fitness equipment brand globally. This year, TECHNOGYM chose to hold a customer event with three key goals: strengthen customer relationships, launch a new product, and share updates on innovative training programs. The launch event featured four training sessions: AI-powered workouts integrating artificial intelligence, an app and advanced equipment allowing connection from anywhere in the world to personal and group training, a hybrid workout from TECHNOGYM studios, and unveiling the first UNIVERSE training facility.
הפקת לוגו עבור אירוע לקוחות

Unique Services

Content curation// Design// Production


Event Flow

The event took place in three main stages. Guests were welcomed with a High-end mingling experience, then guided through a surprising transition into the main space, where customers discovered an awe-inspiring equipment display inviting hands-on learning and experience, alongside professional content. The opening lecture took place with the audience seated on unique physioballs, then we moved into a professional, high-energy demo performed by a team of experienced trainers at each station, accompanied by explanations from the brand manager direct from Italy, tailored video and music for each workout.



A launch event including building a gym posed complex technical challenges and synchronization between many elements. Beyond technical aspects, precise creative direction was required to produce a lighting scheme and dynamic transitions between display areas, while meeting timing constraints and achieving seamless synchronization. The WOW factor was fully achieved, translating into high, sustained engagement of customers.
הפקת אירוע לעסקים
אירועי לקוחות פרימיום
Photos: Efrat Saar // Video: Yaniv Mizrachi

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