LINEUP#

A Blog on Event Planning and Content Creation

Stand Out: The Ultimate Guide to Exhibition Booth Design

In today's competitive business landscape, international trade shows serve as a vital platform for companies eager to showcase their innovations, services, and products. Trade fairs and exhibitions provide an excellent professional space to strengthen brand positioning and expand customer and partner bases. Designing an impressive and effective booth is a critical component in the success of your trade show participation. This article will cover everything you need to know about exhibition booth design and production for domestic and international conferences and exhibitions.

Boost your brand activation with these 7 Cutting-Edge Trade Show Trends

Staying ahead means more than just grabbing attention – it's about making memories that stick with the people who attend. As we explore the trends for trade shows over the last months, like cool event setups and eco-friendly displays, these new ideas can make your next event really stand out.

Winning Booth Location at a Trade Show!

When it comes to an international conference trade show, choosing the exact location for your company's booth is critical for success. It can impact traffic, visibility, and overall impression, which can greatly influence the extent of your company's success at the conference. Often, veteran companies in the venue get first priority for the better locations at the exhibition. But sometimes you'll need to choose a new booth location, so here are some key criteria to consider!

Managing employee incentive trips, efficiency is the name of the game!

In the digital age, many companies are investing in innovative technologies to improve employee travel management and streamline the process. These technologies enable greater flexibility, better control, cost savings, and an optimal user experience for employees.

Booth Design for Exhibitions >> The Fast Track to Successful Production

International exhibitions are an essential part of the marketing processes of global companies. Small markets are nice, but if a company wants to go big it needs to grow, and International exhibitions are a great place to start. Booth design for exhibitions is an expertise that combines marketing thinking, deep understanding of brand language and design and production capabilities that bring everything together into one comprehensive experience. We all want to finish the exhibition with a feeling of satisfaction that we have created something wonderful. Something that worked extremely well and managed to provide a quality platform for making business connections. To do so, we need a work plan with clear stages from briefing to post hoc analysis. With all the excitement of the exhibition opening moment, there is no doubt that the road there is as fascinating as the outcome!

Employer Branding: Because Marketing Starts From Within

In today’s competitive job market, investing in strong employer branding is vital for attracting and retaining successful human capital within a company. The concept of “employer branding” broadly encompasses an organization’s reputation, values, culture and perception as an employer. One effective way to enhance employer branding is by creating internal corporate events, fostering a sense of community, and reinforcing the company’s brand identity. In this article, we will discuss the benefits of employer branding alongside how it can be achieved through events and other activities.

How to Measure ROI for Experiential Marketing Activities?

Today's marketing departments have a very wide toolbox at their disposal. From digital tools like newsletters, SMS messaging and more, to non-digital tools such as in-person meetings with customers at conferences, exhibitions, product launches, and more. But how exactly do you measure the success of these marketing tools? Here we will review tools for measuring the ROI of experiential marketing activities. Pay attention, the conclusions may change your work plans!

Sales Kickoff Event, the best restart for your company!

Global companies often hold sales kickoff (SKO) events, with teams working across territories on complex projects. The SKO event serves as a platform to present annual organization plans, produced by an event management company. The event brings together sales, marketing, product, and executive leadership. Workshops, shows, and content, strengthen intra-company relationships. Top tools for nailing a successful SKO event?! Let's get this show on the road!

Ultimate Launch Event: Key Success Factors

A successful product launch event is designed to lead the market penetration of a new service or product, generate excitement, and drive sales. Creating an event tailored to your brand requires a strategic approach, meticulous planning, and attention to detail. In this article, we’ve outlined several key considerations when producing a launching event to leave a lasting impression on your audiences and create a unique experience.

Innovation and Engagement Through Booth Design

A broad look at exhibitions around the world shows continuous development, indicating on a revolution in booth design Companies are breaking creative boundaries, integrating innovative booth designs using various techniques to attract visitors. When the goal is to transform the booth experience from passive viewing into fascinating interaction, thus setting a new standard in the evolving exhibitions world.

Producing a Successful Client Event >> Things You Must Consider!

You are a marketing manager who believes in professionalism and accuracy. Maybe you're new to the role or have been producing customer events for years. You believe that physical gatherings are a source for strengthening relationships? Indeed, there is no substitute for handshakes, the shared drink experience that creates a different, connecting atmosphere. How do you approach creating a successful business client event in a way that leads to results and accelerates successes? So now that the annual budget has been approved, clients are waiting and you've even developed the beginnings of a creative concept. Right before you set out, we wanted to provide you with some critical insights for a successful event!

And…Action!

The coronavirus has been with us for almost a year, but it seems some formats are here to stay. So we wanted to help you make sense of the chaos and prepared a review of online events for companies and organizations specifically for this period, so you can understand what options are available with us and what's best for you!

A picture is worth a thousand words, but a photo wall tells a whole story!

Ever since the front-facing camera made its debut on our phones, the "selfie culture" has burst into our lives. Even the biggest critics of this "culture" can't help but use this camera from time to time. The seasoned veterans, marketing experts, and opinion leaders know how to scan the area and look for the right and appropriate background to pose against. So how can we help our guests enjoy themselves while also marketing our brand? Spoiler alert: with a photo wall for events and organizations as a tool for experiential marketing. All the answers are in the review we've prepared!

The connection between experiential marketing and design

Just as brands dedicate attention to environmental and educational aspects in their activities, it's appropriate to take responsibility for the brand's behavior in the areas of culture, design, and content.

Producing Marketing Events: All About the Difference Between Event Concept and Theme

Event concept is one of the broadest and most confusing terms in the field of experiential marketing, and it can be found in other industries as well, such as creative, events, graphic design, writing, content production, and more. A concept is the ideational connection between design, message, and audience. A concept is the idea on which marketing activity and its form of communication to the target audience will be based.

5 Locations That Don’t See Social Distancing From a Mile Away!

Finding event locations during the COVID-19 era is not an easy task at all. But with the challenge come great opportunities to think outside the box while staying within everyone's health safety rules. We went on a brainstorming session and scouted locations from north to south to bring you the top five.

Culinary Events and Marketing // On the Tip of the Tongue

Culinary events and marketing are a source of enjoyment and creativity. You surely remember the best dish you've ever eaten - what was it? Where? And of course, with whom did you share that moment! Because gastronomic experiences excite us, are etched in our memory, and become part of our consciousness. The quality of ingredients, cooking methods, utensils, and presentation are amazing means for creation and self-expression. This experience gains additional depth in culinary events, which are a fascinating and fun way to come together as a community, to innovate, and to stir emotions.

10 Essential Terms for Company Event Production

Has it ever happened to you that you stood during a supplier tour and didn't understand half of the terms? It happens to all of us 😊 Have you ever talked to a supplier and thought they weren't from around here? That happens here and there too.. That's why we've prepared a document for you that clearly and simply compiles the ten essential terms for producing an excellent event!

Not Running Away Anywhere // High-tech Offline and Mobile Escape Rooms

Escape rooms are a well-known and familiar concept. However, mobile escape rooms are a whole different story. It's no wonder that Google liked the idea and joined us on this crazy journey.