Tambour ltd. sought out to highlight the new standard association stamp that was awarded to its green materials and products. Therefore, we created an engaging activity for them that would feature those products that carry the stamp in a personal, appealing and viral way. All this was part of the sponsored activity of the ILGBC.
We decided to build a wide-ranging photograph wall made of an array of green materials that the company offers. The wall served as an inspiration wall on a large scale, full of color and interest of the kind that you can’t help but have your picture taken with it as the background.
We presented the variety of Tambour’s green materials on a huge inspiration material board that functioned as a photo wall, as part of an experiential marketing strategy. All this was connected to a photographic technology and a sharing platform that both collects the photos and sends them to the participants. The possibility of sharing the photo on social media by pressing a button yielded a result that is a viral celebration with a clear-cut message: “green products for a better future”.
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