This is the fourth consecutive year we’ve led the production of AllCloud’s client and investor event – and perhaps the first time the challenge wasn’t only how to innovate within a familiar format, but how to hold onto stability in a world changing faster than ever. With AI reshaping nearly every work process, AllCloud wanted to show its clients not just that it’s keeping pace with the change, but that it’s walking through it together with them — and that the services it offers today were built precisely to strengthen the relationship, not replace it. The event was held, as in previous years, at The Ray Tel Aviv. Ronit Rubin, President of AllCloud, opened the evening with a candid look at how the company is adapting to the new era, at a time of dramatic change.
The design grew directly out of the slogan we shaped, “Built On Trust”: bold colors drawn from the technology world AllCloud lives in, alongside a design nod to the infinity symbol – a recurring motif tying together both sides of the message: stability that holds over time, alongside constant motion and renewal. Moving the event to the later daylight hours of summer meant rethinking the transition between day and night, so we added printed rugs at the entrance to establish a clear brand presence even in daylight, alongside logo projections on the building’s exterior walls that completed the experience as darkness fell.
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Solution
This year’s central challenge wasn’t talking about AI — everyone’s already doing that. The challenge was talking about what it asks of us as human beings, right now. Muli Eden, President of Intel Israel and former Senior Vice President at Intel Corporation, took the stage with the rare perspective of someone who led some of Intel’s most significant technological revolutions from the inside -presenting change not as a threat, but as an opportunity to build deeper trust. Chef Yonatan Roshfeld once again delivered outstanding cuisine and a stunning hospitality experience. Toward the end of the evening, instead of a standard guest gift, every guest received a package that also served as a donation to Youth of Light – a small gesture, a reminder that the truest trust is the kind you build outward, too.
Photografer: Ahika Ben yosef | Graphic Design: Studio Alandy | Styling: DNA
