Boutique or Bazaar? Always Bazaar!
Among whistles, shouts, and vibrant colors, culinary tours manage to be the “neighborhood sister” of fun days out. Israel is a colorful culinary powerhouse, multicultural and particularly noisy. These tours expose you to a rich culinary culture that combines playful exploration and personal interactions with a wide variety of local producers, chefs, raw ingredients, flavors, and aromas. The diversity is mind-boggling: various bazaars, food stalls, wine tastings, breweries, dairies, and more. All serve as an amazing foundation for team building, learning, and connecting meaningfully with clients, friends, and family. It’s easy to incorporate tasks, tastings, competitions, and surprising challenges into the tour that are 100% exciting, authentic, and light-hearted experiences.
We’re already working on a food stall tour on the roads for the upcoming summer. So, save room for dessert!
We’re here to create the right culinary strategy with you for your community. Consider yourselves warned: experiential marketing can be addictive!
The Connection Between FOODPORN and Creativity
Have you ever wondered why some foods taste better when eaten with your hands? Food workshops provide an excellent framework for understanding important questions like this. Group workshops are perfect for social bonding and instilling a sense of capability: from preliminary research, through joint preparation, learning about cooking methods, new tools and ingredients, inventing recipes together, to the surrounding play and shared energy. The structured teamwork strengthens communication and trust, not to mention the taste buds.
Choosing the right chef or instructor adds action, tips, and behind-the-scenes anecdotes from the culinary scene everyone knows. When you finally sit down to eat together, a human connection is formed that becomes a significant group memory that will stay with you long after dessert. By the way, it doesn’t have to be cooking! Food design workshops are also an excellent tool for developing creativity and brainstorming. Leading brands use these and culinary tours to promote content awareness or encourage development processes and formulate strategies in the field of experiential marketing.
Check out what we did with Nova company for a group of trendologists, they were thrilled!
How Exactly Do Culinary Events and Marketing Connect?
What’s the connection between coffee and desserts? Which dough texture suits a concrete surface? Culinary events and marketing succeed in illustrating a sensory brand experience, inspiring and maintaining a close and engaged community. Premium brands showcase collections, technologies, and new products at culinary events. At private events, most guests probably won’t remember the bride’s dress, but they’ll 100% remember what was on the menu and have an opinion on the desserts. Emotional and value-based connections through food and with the help of chefs, mixologists, food stylists, and culinary consultants work like magic. Casting and a tight content mix will allow you to embed your brand and create a stylish, tasty, and refreshing design statement.
So what’s the connection to coffee and desserts? That’s exactly what we talked about at Nespresso’s launch event
