Under the Innovation Greenhouse concept, we emphasized accessibility, innovation, and elegance, creating natural crowd flow in the space and immediate human connection. We combined natural materials, such as wood cladding and vegetation, with contemporary materials like Perspex, mesh, and multimedia solutions on walls that created dynamism and made content accessible. A special area was dedicated to interactive content – the “Wall of Fame” – which presented four worlds: PET recycling, flame retardants, barrier components, and customization solutions. Each field received focused visual expression that generated interest and highlighted the company’s unique value across the entire industry.