{"id":12287,"date":"2025-01-15T12:58:44","date_gmt":"2025-01-15T12:58:44","guid":{"rendered":"https:\/\/unicasproductions.com\/marca-de-empleador-porque-el-marketing-empieza-desde-dentro\/"},"modified":"2025-01-15T12:58:44","modified_gmt":"2025-01-15T12:58:44","slug":"marca-de-empleador-porque-el-marketing-empieza-desde-dentro","status":"publish","type":"post","link":"https:\/\/unicasproductions.com\/es\/marca-de-empleador-porque-el-marketing-empieza-desde-dentro\/","title":{"rendered":"Marca de empleador: porque el marketing empieza desde dentro"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12287\" class=\"elementor elementor-12287 elementor-9776\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37dccd7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37dccd7d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a38cb22\" data-id=\"a38cb22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf999bc elementor-widget elementor-widget-spacer\" data-id=\"cf999bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30951ad elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"30951ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 51.58 50.47\" style=\"enable-background:new 0 0 51.58 50.47;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{clip-path:url(#SVGID_2_);fill:url(#SVGID_3_);}\t.st1{fill:#838587;}<\/style><g>\t<defs>\t\t<path id=\"SVGID_1_\" d=\"M3.19,24.57l0.03,0.58C3.5,37.92,14.04,48.34,26.83,48.4L26.26,1.67C13.45,1.6,3.19,11.82,3.19,24.57\"><\/path>\t<\/defs>\t<clipPath id=\"SVGID_2_\">\t\t<use xlink:href=\"#SVGID_1_\" style=\"overflow:visible;\"><\/use>\t<\/clipPath>\t\t\t<linearGradient id=\"SVGID_3_\" gradientUnits=\"userSpaceOnUse\" x1=\"-451.8746\" y1=\"598.3528\" x2=\"-446.3693\" y2=\"598.3528\" gradientTransform=\"matrix(0.0195 8.3137 -8.3137 0.0195 5003.3169 3748.0022)\">\t\t<stop offset=\"0\" style=\"stop-color:#F5E281\"><\/stop>\t\t<stop offset=\"0.0307\" style=\"stop-color:#F5E281\"><\/stop>\t\t<stop offset=\"0.1929\" style=\"stop-color:#F1DB7A\"><\/stop>\t\t<stop offset=\"0.4391\" style=\"stop-color:#E6C868\"><\/stop>\t\t<stop offset=\"0.737\" style=\"stop-color:#D5A94B\"><\/stop>\t\t<stop offset=\"1\" style=\"stop-color:#C38931\"><\/stop>\t<\/linearGradient>\t<polygon class=\"st0\" points=\"-10.2,-5 -9.44,54.75 50.26,55.22 49.5,-4.53  \"><\/polygon><\/g><g>\t<path class=\"st1\" d=\"M47.2,25.06c0-9.12-7.44-16.48-16.62-16.48c-0.17,0-0.34,0.02-0.51,0.03v32.86c0.17,0.01,0.34,0.03,0.51,0.03   C39.75,41.49,47.2,34.12,47.2,25.06z\"><\/path><\/g><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-382ea91c elementor-widget elementor-widget-text-editor\" data-id=\"382ea91c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Fomentar el sentido de pertenencia<\/h2>\n<p>Los eventos corporativos internos, como las actividades de formaci\u00f3n de equipos, los d\u00edas de diversi\u00f3n e incluso las ceremonias de reconocimiento, desempe\u00f1an un papel fundamental a la hora de cultivar el sentido de pertenencia de los empleados. Al incorporar ese mismo esp\u00edritu de camarader\u00eda y compromiso en eventos como las presentaciones de ventas, los empleadores pueden fortalecer su marca de empleador. Por ejemplo, incorporar actividades interactivas o talleres durante los eventos internos puede crear oportunidades para que los empleados se conecten y muestren sus habilidades y talentos, fomentando un sentido de unidad y orgullo por su organizaci\u00f3n.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8127a7e elementor-widget elementor-widget-spacer\" data-id=\"8127a7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae9e5a4 elementor-widget elementor-widget-image\" data-id=\"ae9e5a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/unicasproductions.com\/wp-content\/uploads\/2023\/05\/\u05d9\u05d5\u05dd-\u05db\u05d9\u05e3-\u05d2\u05d9\u05d1\u05d5\u05e9-\u05dc\u05e2\u05d5\u05d1\u05d3\u05d9\u05dd.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"\u05d9\u05d5\u05dd-\u05db\u05d9\u05e3-\u05d2\u05d9\u05d1\u05d5\u05e9-\u05dc\u05e2\u05d5\u05d1\u05d3\u05d9\u05dd\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTIyODgsInVybCI6Imh0dHBzOlwvXC91bmljYXNwcm9kdWN0aW9ucy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA1XC9cdTA1ZDlcdTA1ZDVcdTA1ZGQtXHUwNWRiXHUwNWQ5XHUwNWUzLVx1MDVkMlx1MDVkOVx1MDVkMVx1MDVkNVx1MDVlOS1cdTA1ZGNcdTA1ZTJcdTA1ZDVcdTA1ZDFcdTA1ZDNcdTA1ZDlcdTA1ZGQuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/unicasproductions.com\/wp-content\/uploads\/2023\/05\/\u05d9\u05d5\u05dd-\u05db\u05d9\u05e3-\u05d2\u05d9\u05d1\u05d5\u05e9-\u05dc\u05e2\u05d5\u05d1\u05d3\u05d9\u05dd-1024x683.jpg\" class=\"attachment-large size-large wp-image-12288\" alt=\"\" srcset=\"https:\/\/unicasproductions.com\/wp-content\/uploads\/2023\/05\/\u05d9\u05d5\u05dd-\u05db\u05d9\u05e3-\u05d2\u05d9\u05d1\u05d5\u05e9-\u05dc\u05e2\u05d5\u05d1\u05d3\u05d9\u05dd-1024x683.jpg 1024w, https:\/\/unicasproductions.com\/wp-content\/uploads\/2023\/05\/\u05d9\u05d5\u05dd-\u05db\u05d9\u05e3-\u05d2\u05d9\u05d1\u05d5\u05e9-\u05dc\u05e2\u05d5\u05d1\u05d3\u05d9\u05dd-300x200.jpg 300w, https:\/\/unicasproductions.com\/wp-content\/uploads\/2023\/05\/\u05d9\u05d5\u05dd-\u05db\u05d9\u05e3-\u05d2\u05d9\u05d1\u05d5\u05e9-\u05dc\u05e2\u05d5\u05d1\u05d3\u05d9\u05dd-768x512.jpg 768w, https:\/\/unicasproductions.com\/wp-content\/uploads\/2023\/05\/\u05d9\u05d5\u05dd-\u05db\u05d9\u05e3-\u05d2\u05d9\u05d1\u05d5\u05e9-\u05dc\u05e2\u05d5\u05d1\u05d3\u05d9\u05dd.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Jornada de diversi\u00f3n para empleados en la empresa. Foto: Tomer Poltin<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7652022 elementor-widget elementor-widget-text-editor\" data-id=\"7652022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Resaltar los valores de la empresa<\/h2>\n<p>Los eventos internos brindan una excelente plataforma para mostrar la cultura y los valores \u00fanicos de una organizaci\u00f3n. Al alinear los eventos corporativos, como los lanzamientos de ventas, con la cultura de la empresa, los empleadores pueden reforzar su identidad y diferenciaci\u00f3n de marca, atrayendo a personas con ideas afines. Por ejemplo, si una empresa fomenta la innovaci\u00f3n y la creatividad, incorporar activaciones interactivas o talleres que fomenten el pensamiento innovador durante un evento puede fortalecer este aspecto de su marca de empleador.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f128309 elementor-widget elementor-widget-template\" data-id=\"f128309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"12890\" class=\"elementor elementor-12890 elementor-10390 elementor-10390\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70cc0652 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" 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datos con nosotros y nos pondremos en contacto<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-704f24e7 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"704f24e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;pr\\u00f3ximo&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Formulario de p\u00e1gina de aterrizaje\" aria-label=\"Formulario de p\u00e1gina de aterrizaje\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"12890\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"704f24e7\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Dise\u00f1o de stands para ferias: una gu\u00eda completa para empresas expositoras | Unicas Productions\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"12268\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-33 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNombre completo\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Nombre \" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-33 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tCorreo electr\u00f3nico\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Correo electr\u00f3nico\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-phone elementor-col-33\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-phone\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tM\u00f3vil\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[phone]\" id=\"form-field-phone\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"M\u00f3vil\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Solo se aceptan n\u00fameros y caracteres de tel\u00e9fono (#,-,*,etc).\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_5cfaa7e elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_5cfaa7e]\" id=\"form-field-field_5cfaa7e\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Hola, me gustar\u00eda consultarles sobre...\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-checkbox elementor-field-group elementor-column elementor-field-group-field_45b836b elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_45b836b\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMarketing\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<div class=\"elementor-field-subgroup  \"><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Acepto recibir actualizaciones y materiales de marketing\" id=\"form-field-field_45b836b-0\" name=\"form_fields[field_45b836b]\"> <label for=\"form-field-field_45b836b-0\">Acepto recibir actualizaciones y materiales de marketing<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70621ad elementor-widget elementor-widget-text-editor\" data-id=\"70621ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Reconocimiento de los logros de los empleados<\/h2>\n<p>Reconocer y celebrar los logros de los empleados es fundamental para elevar la moral y motivar a la fuerza laboral. Los eventos corporativos internos suelen incorporar ceremonias de premiaci\u00f3n o premios para los mejores empleados. Extender esta pr\u00e1ctica a eventos de mayor escala, como lanzamientos de ventas, permite a las empresas demostrar su aprecio por los colaboradores destacados a una audiencia m\u00e1s amplia y mejorar su marca de empleador. Reconocer y recompensar p\u00fablicamente a los empleados por sus contribuciones durante un evento no solo infunde un sentido de orgullo en los destinatarios, sino que tambi\u00e9n comunica a los candidatos potenciales que la organizaci\u00f3n valora y recompensa los esfuerzos de los empleados.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41f711c elementor-widget elementor-widget-image\" data-id=\"41f711c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/unicasproductions.com\/wp-content\/uploads\/2023\/05\/\u05d4\u05d5\u05e7\u05e8\u05d4-\u05dc\u05e2\u05d5\u05d1\u05d3\u05d9\u05dd-1024x683.jpg\" class=\"attachment-large size-large wp-image-12289\" alt=\"\" srcset=\"https:\/\/unicasproductions.com\/wp-content\/uploads\/2023\/05\/\u05d4\u05d5\u05e7\u05e8\u05d4-\u05dc\u05e2\u05d5\u05d1\u05d3\u05d9\u05dd-1024x683.jpg 1024w, https:\/\/unicasproductions.com\/wp-content\/uploads\/2023\/05\/\u05d4\u05d5\u05e7\u05e8\u05d4-\u05dc\u05e2\u05d5\u05d1\u05d3\u05d9\u05dd-300x200.jpg 300w, https:\/\/unicasproductions.com\/wp-content\/uploads\/2023\/05\/\u05d4\u05d5\u05e7\u05e8\u05d4-\u05dc\u05e2\u05d5\u05d1\u05d3\u05d9\u05dd-768x512.jpg 768w, https:\/\/unicasproductions.com\/wp-content\/uploads\/2023\/05\/\u05d4\u05d5\u05e7\u05e8\u05d4-\u05dc\u05e2\u05d5\u05d1\u05d3\u05d9\u05dd.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Entrega de premios a proyectos destacados. Foto: Tomer Poltin<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c046989 elementor-widget elementor-widget-spacer\" data-id=\"c046989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f5964 elementor-widget elementor-widget-spacer\" data-id=\"63f5964\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-281fc96 elementor-widget elementor-widget-text-editor\" data-id=\"281fc96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Embajadores de marca del futuro<\/h2>\r\nLas organizaciones con una marca empleadora s\u00f3lida suelen beneficiarse de la promoci\u00f3n por parte de los empleados, que se convierten en embajadores de la marca que promueven activamente la empresa. Animar a los empleados a compartir sus experiencias, aspectos destacados y opiniones en diversas plataformas de redes sociales puede ayudar a mejorar la marca empleadora, atraer talentos potenciales y ahorrar costes de contrataci\u00f3n sustanciales.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a92b25b elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"a92b25b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 51.58 50.47\" style=\"enable-background:new 0 0 51.58 50.47;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{clip-path:url(#SVGID_2_);fill:url(#SVGID_3_);}\t.st1{fill:#838587;}<\/style><g>\t<defs>\t\t<path id=\"SVGID_1_\" d=\"M3.19,24.57l0.03,0.58C3.5,37.92,14.04,48.34,26.83,48.4L26.26,1.67C13.45,1.6,3.19,11.82,3.19,24.57\"><\/path>\t<\/defs>\t<clipPath id=\"SVGID_2_\">\t\t<use xlink:href=\"#SVGID_1_\" style=\"overflow:visible;\"><\/use>\t<\/clipPath>\t\t\t<linearGradient id=\"SVGID_3_\" gradientUnits=\"userSpaceOnUse\" x1=\"-451.8746\" y1=\"598.3528\" x2=\"-446.3693\" y2=\"598.3528\" gradientTransform=\"matrix(0.0195 8.3137 -8.3137 0.0195 5003.3169 3748.0022)\">\t\t<stop offset=\"0\" style=\"stop-color:#F5E281\"><\/stop>\t\t<stop offset=\"0.0307\" style=\"stop-color:#F5E281\"><\/stop>\t\t<stop offset=\"0.1929\" style=\"stop-color:#F1DB7A\"><\/stop>\t\t<stop offset=\"0.4391\" style=\"stop-color:#E6C868\"><\/stop>\t\t<stop offset=\"0.737\" style=\"stop-color:#D5A94B\"><\/stop>\t\t<stop offset=\"1\" style=\"stop-color:#C38931\"><\/stop>\t<\/linearGradient>\t<polygon class=\"st0\" points=\"-10.2,-5 -9.44,54.75 50.26,55.22 49.5,-4.53  \"><\/polygon><\/g><g>\t<path class=\"st1\" d=\"M47.2,25.06c0-9.12-7.44-16.48-16.62-16.48c-0.17,0-0.34,0.02-0.51,0.03v32.86c0.17,0.01,0.34,0.03,0.51,0.03   C39.75,41.49,47.2,34.12,47.2,25.06z\"><\/path><\/g><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec7415d elementor-widget elementor-widget-text-editor\" data-id=\"ec7415d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>En resumen<\/h2>\n<p>Una buena imagen de marca de empleador es esencial para atraer, comprometer y retener a los mejores talentos en un mercado laboral competitivo. Al aprovechar las herramientas de imagen de marca de empleador a trav\u00e9s de eventos corporativos internos, los empleadores pueden aprovechar estas oportunidades para reforzar su identidad de marca, mostrar la cultura de la empresa, reconocer los logros de los empleados y fomentar la promoci\u00f3n de la marca por parte de los empleados. Al alinear estos eventos y aprovechar el poder de la participaci\u00f3n interna, las empresas pueden mejorar su imagen de empleador, fomentar un fuerte sentido de comunidad y atraer a los mejores talentos necesarios para impulsar su \u00e9xito.<\/p>\n<p>Si est\u00e1 considerando organizar un evento corporativo interno y est\u00e1 interesado en impulsar su imagen de empleador, \u00a1estaremos encantados de ayudarlo con cualquier pregunta!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88431eb elementor-widget elementor-widget-template\" data-id=\"88431eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"12890\" class=\"elementor elementor-12890 elementor-10390 elementor-10390\" 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x2=\"-446.3693\" y2=\"598.3528\" gradientTransform=\"matrix(0.0195 8.3137 -8.3137 0.0195 5003.3169 3748.0022)\">\t\t<stop offset=\"0\" style=\"stop-color:#F5E281\"><\/stop>\t\t<stop offset=\"0.0307\" style=\"stop-color:#F5E281\"><\/stop>\t\t<stop offset=\"0.1929\" style=\"stop-color:#F1DB7A\"><\/stop>\t\t<stop offset=\"0.4391\" style=\"stop-color:#E6C868\"><\/stop>\t\t<stop offset=\"0.737\" style=\"stop-color:#D5A94B\"><\/stop>\t\t<stop offset=\"1\" style=\"stop-color:#C38931\"><\/stop>\t<\/linearGradient>\t<polygon class=\"st0\" points=\"-10.2,-5 -9.44,54.75 50.26,55.22 49.5,-4.53  \"><\/polygon><\/g><g>\t<path class=\"st1\" d=\"M47.2,25.06c0-9.12-7.44-16.48-16.62-16.48c-0.17,0-0.34,0.02-0.51,0.03v32.86c0.17,0.01,0.34,0.03,0.51,0.03   C39.75,41.49,47.2,34.12,47.2,25.06z\"><\/path><\/g><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5356ef80 elementor-widget elementor-widget-heading\" data-id=\"5356ef80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Comparta sus datos con nosotros y nos pondremos en contacto<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-704f24e7 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"704f24e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;pr\\u00f3ximo&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Formulario de p\u00e1gina de aterrizaje\" aria-label=\"Formulario de 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elementor-field-textual\" placeholder=\"Nombre \" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-33 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tCorreo electr\u00f3nico\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Correo electr\u00f3nico\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-phone elementor-col-33\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-phone\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tM\u00f3vil\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[phone]\" id=\"form-field-phone\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"M\u00f3vil\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Solo se aceptan n\u00fameros y caracteres de tel\u00e9fono (#,-,*,etc).\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_5cfaa7e elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_5cfaa7e]\" id=\"form-field-field_5cfaa7e\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Hola, me gustar\u00eda consultarles sobre...\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-checkbox elementor-field-group elementor-column elementor-field-group-field_45b836b elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_45b836b\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMarketing\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<div class=\"elementor-field-subgroup  \"><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Acepto recibir actualizaciones y materiales de marketing\" id=\"form-field-field_45b836b-0\" name=\"form_fields[field_45b836b]\"> <label for=\"form-field-field_45b836b-0\">Acepto recibir actualizaciones y materiales de marketing<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En el competitivo mercado laboral actual, invertir en una s\u00f3lida imagen de marca de empleador es vital para atraer y retener al capital humano de \u00e9xito en una empresa. El concepto de \u201cimagen de marca de empleador\u201d abarca en t\u00e9rminos generales la reputaci\u00f3n, los valores, la cultura y la percepci\u00f3n de una organizaci\u00f3n como empleador. Una forma eficaz de mejorar la imagen de marca de empleador es mediante la creaci\u00f3n de eventos corporativos internos, fomentando un sentido de comunidad y reforzando la identidad de marca de la empresa. En este art\u00edculo, analizaremos los beneficios de la imagen de marca de empleador y c\u00f3mo se puede lograr a trav\u00e9s de eventos y otras actividades.c<\/p>\n","protected":false},"author":2,"featured_media":12290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[94],"tags":[],"class_list":["post-12287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lineup-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Employer Branding: Porque el marketing empieza desde dentro | Unicas Production<\/title>\n<meta name=\"description\" content=\"Una buena imagen de marca de empleador es esencial para atraer, involucrar y retener a los mejores talentos en un mercado laboral competitivo. 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