{"id":10783,"date":"2024-07-24T07:55:41","date_gmt":"2024-07-24T07:55:41","guid":{"rendered":"https:\/\/unicasproductions.com\/uncategorized\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\/"},"modified":"2024-09-26T09:37:29","modified_gmt":"2024-09-26T09:37:29","slug":"producing-marketing-events-all-about-the-difference-between-event-concept-and-theme","status":"publish","type":"post","link":"https:\/\/unicasproductions.com\/en\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\/","title":{"rendered":"Producing Marketing Events: All About the Difference Between Event Concept and Theme"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10783\" class=\"elementor elementor-10783 elementor-2868\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37dccd7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37dccd7d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a38cb22\" data-id=\"a38cb22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-382ea91c elementor-widget elementor-widget-text-editor\" data-id=\"382ea91c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here&#8217;s the English translation:<\/p><p>So what&#8217;s the difference between an event concept and a theme? A theme, or &#8220;topic,&#8221; is a visual wrapper that unifies different applications in a project. For example: at an event with themes like &#8220;Superheroes&#8221; or &#8220;Tropical Summer,&#8221; it&#8217;s very easy to connect visually. These topics are familiar and our brain conjures up thousands of associative images, which makes identification and orientation easier. It&#8217;s very easy to use this look, but on the other hand, it creates a sense of genericity and the result is a detachment of the final appearance from the brand&#8217;s messages and missing your target audience.<\/p><p>When it comes to producing marketing events, when there&#8217;s no concept and only a theme is used, the products are &#8220;flattened&#8221; and reduced to just a visual experience. This situation leaves out a wide sensory range and rich strategic content worlds for unique, deep, and long-term implementation of messages among your target audience.<\/p><p><strong>How can you still connect experiential marketing activity with brand values?<\/strong> Why was this direction chosen and not another? Where does the company come into play? What does this say about my brand? These questions and many more will lead to cracking a meaningful concept that works in a fundamental and long-term way. The process of building a concept is complex and requires research and understanding of the brand&#8217;s DNA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6946669 elementor-widget elementor-widget-template\" data-id=\"6946669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9844\" class=\"elementor elementor-9844\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70cc0652 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70cc0652\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40579808\" data-id=\"40579808\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-380293f4 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"380293f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 51.58 50.47\" style=\"enable-background:new 0 0 51.58 50.47;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{clip-path:url(#SVGID_2_);fill:url(#SVGID_3_);}\t.st1{fill:#838587;}<\/style><g>\t<defs>\t\t<path id=\"SVGID_1_\" d=\"M3.19,24.57l0.03,0.58C3.5,37.92,14.04,48.34,26.83,48.4L26.26,1.67C13.45,1.6,3.19,11.82,3.19,24.57\"><\/path>\t<\/defs>\t<clipPath id=\"SVGID_2_\">\t\t<use xlink:href=\"#SVGID_1_\" style=\"overflow:visible;\"><\/use>\t<\/clipPath>\t\t\t<linearGradient id=\"SVGID_3_\" gradientUnits=\"userSpaceOnUse\" x1=\"-451.8746\" y1=\"598.3528\" x2=\"-446.3693\" y2=\"598.3528\" gradientTransform=\"matrix(0.0195 8.3137 -8.3137 0.0195 5003.3169 3748.0022)\">\t\t<stop offset=\"0\" style=\"stop-color:#F5E281\"><\/stop>\t\t<stop offset=\"0.0307\" style=\"stop-color:#F5E281\"><\/stop>\t\t<stop offset=\"0.1929\" style=\"stop-color:#F1DB7A\"><\/stop>\t\t<stop offset=\"0.4391\" style=\"stop-color:#E6C868\"><\/stop>\t\t<stop offset=\"0.737\" style=\"stop-color:#D5A94B\"><\/stop>\t\t<stop offset=\"1\" style=\"stop-color:#C38931\"><\/stop>\t<\/linearGradient>\t<polygon class=\"st0\" points=\"-10.2,-5 -9.44,54.75 50.26,55.22 49.5,-4.53  \"><\/polygon><\/g><g>\t<path class=\"st1\" d=\"M47.2,25.06c0-9.12-7.44-16.48-16.62-16.48c-0.17,0-0.34,0.02-0.51,0.03v32.86c0.17,0.01,0.34,0.03,0.51,0.03   C39.75,41.49,47.2,34.12,47.2,25.06z\"><\/path><\/g><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5356ef80 elementor-widget elementor-widget-heading\" data-id=\"5356ef80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Share Your Details, and We'll Be in Touch <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-704f24e7 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"704f24e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;next&quot;,&quot;step_previous_label&quot;:&quot;previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Middle landing page form\" aria-label=\"Middle landing page form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9844\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"704f24e7\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"5 Locations That Don&#039;t See Social Distancing From a Mile Away! | Unicas Production\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"10781\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-33 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tFull Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Full Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-33 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-phone elementor-col-33\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-phone\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMobile\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[phone]\" id=\"form-field-phone\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Phone Number\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_5cfaa7e elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_5cfaa7e]\" id=\"form-field-field_5cfaa7e\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"I&#039;m looking for...\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-checkbox elementor-field-group elementor-column elementor-field-group-field_45b836b elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_45b836b\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMarketing\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<div class=\"elementor-field-subgroup  \"><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Sign me up for Unicas Productions emails\" id=\"form-field-field_45b836b-0\" name=\"form_fields[field_45b836b]\"> <label for=\"form-field-field_45b836b-0\">Sign me up for Unicas Productions emails<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f2c37f elementor-widget elementor-widget-image\" data-id=\"3f2c37f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/unicasproductions.com\/wp-content\/uploads\/2020\/11\/Unicas-271217-Architects-Conference-9-1024x682.jpg\" class=\"attachment-large size-large wp-image-5692\" alt=\"Architects Conference\" srcset=\"https:\/\/unicasproductions.com\/wp-content\/uploads\/2020\/11\/Unicas-271217-Architects-Conference-9-1024x682.jpg 1024w, https:\/\/unicasproductions.com\/wp-content\/uploads\/2020\/11\/Unicas-271217-Architects-Conference-9-300x200.jpg 300w, https:\/\/unicasproductions.com\/wp-content\/uploads\/2020\/11\/Unicas-271217-Architects-Conference-9-768x512.jpg 768w, https:\/\/unicasproductions.com\/wp-content\/uploads\/2020\/11\/Unicas-271217-Architects-Conference-9-1536x1024.jpg 1536w, https:\/\/unicasproductions.com\/wp-content\/uploads\/2020\/11\/Unicas-271217-Architects-Conference-9.jpg 1949w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7652022 elementor-widget elementor-widget-text-editor\" data-id=\"7652022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Hold on, let&#8217;s take a case study as an example<\/strong><\/p>\n<p>In developing <a href=\"https:\/\/unicasproductions.com\/events\/%d7%95%d7%a2%d7%99%d7%93%d7%aa-%d7%94%d7%90%d7%93%d7%a8%d7%99%d7%9b%d7%9c%d7%99%d7%9d-%d7%a9%d7%9c-%d7%a4%d7%95%d7%a8%d7%95%d7%9d-%d7%94%d7%a2%d7%99%d7%a6%d7%95%d7%91-%d7%94%d7%99%d7%a9%d7%a8%d7%90\/\">the concept for producing a marketing event<\/a>: &#8220;The Annual Architects&#8217; Conference,&#8221; we proposed a clear methodology of internal and external research. Additionally, we collected data, conducted interviews with guests and clients. We examined activities in the field, researched trends in worlds related to lifestyle, architecture, interior design, and styling. We analyzed competitors&#8217; activities, characterized the market segment the activity is aimed at, and extracted the <a href=\"https:\/\/www.pmlive.com\/intelligence\/healthcare_glossary\/Terms\/e\/emotional_selling_preposition_esp\">ESP<\/a> (emotional selling point), which is essentially the significant differentiation line for the work.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-19b4b58 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"19b4b58\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e00b487\" data-id=\"e00b487\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d9d844 elementor-widget elementor-widget-text-editor\" data-id=\"8d9d844\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A quality concept carries your brand values, a differentiating message, and connects your community in a meaningful way<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f000e14 elementor-widget elementor-widget-text-editor\" data-id=\"f000e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Design That Leaves a Personal Mark&#8217;<\/strong>\r\n\r\nArchitects and creators are driven by a &#8220;credo&#8221;, a desire to leave a mark and ideological prominence, and the messages of the Design Forum aligned fully with these values. In the concept development process, we understood that the topic would be expressed not only in the conference name &#8220;leave your mark&#8221; and in the visual communication, but also in the stage line-up. We chose <a href=\"https:\/\/mismas.co.il\/\">Ido Greenberg<\/a> (&#8220;One Sentence a Day&#8221;) to host the event with additional interpretation, content, and connection between the conference messages and his personal story. This connection added depth to the conference topics and deepened the concept in an experiential and moving way. This is, of course, just one example illustrating the difference between an event concept and a theme.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93e1a0f elementor-widget elementor-widget-image\" data-id=\"93e1a0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/unicasproductions.com\/wp-content\/uploads\/2020\/12\/0c500dd4-be0a-4e08-9963-0fa14978704f.jpg\" class=\"attachment-large size-large wp-image-5967\" alt=\"\" srcset=\"https:\/\/unicasproductions.com\/wp-content\/uploads\/2020\/12\/0c500dd4-be0a-4e08-9963-0fa14978704f.jpg 979w, https:\/\/unicasproductions.com\/wp-content\/uploads\/2020\/12\/0c500dd4-be0a-4e08-9963-0fa14978704f-300x169.jpg 300w, https:\/\/unicasproductions.com\/wp-content\/uploads\/2020\/12\/0c500dd4-be0a-4e08-9963-0fa14978704f-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Ido Greenberg hosts the Architects' Conference with the theme \"LEAVE YOUR MARK\"<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63a7587 elementor-widget elementor-widget-text-editor\" data-id=\"63a7587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When it comes to producing marketing events, refining messages, working with brand values, and incorporating carefully curated content turn a concept event into a precise internal and external organizational marketing tool. A quality concept carries your brand values. A distinguishing message connects your community in a valuable and long-term manner. This is also true for internal organizational events, which are always part of employer branding. A tight concept connects the team to their valuable and vital place in the organization and turns them into ambassadors.<\/p>\n<p>Our role and yours is to illuminate and create the human connection to the brand and values throughout the year. So the next time you approach producing a company event, conference, or convention, give it some thought and you&#8217;ll be able to strengthen your brand and generate more significant value for customers or employees.<\/p>\n<p>You&#8217;re invited to see a few more details about this wonderful project!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58cc24a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58cc24a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c126c9d\" data-id=\"c126c9d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62075ae elementor-widget elementor-widget-template\" data-id=\"62075ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"9844\" class=\"elementor elementor-9844\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70cc0652 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70cc0652\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40579808\" data-id=\"40579808\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-380293f4 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"380293f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 51.58 50.47\" style=\"enable-background:new 0 0 51.58 50.47;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{clip-path:url(#SVGID_2_);fill:url(#SVGID_3_);}\t.st1{fill:#838587;}<\/style><g>\t<defs>\t\t<path id=\"SVGID_1_\" d=\"M3.19,24.57l0.03,0.58C3.5,37.92,14.04,48.34,26.83,48.4L26.26,1.67C13.45,1.6,3.19,11.82,3.19,24.57\"><\/path>\t<\/defs>\t<clipPath id=\"SVGID_2_\">\t\t<use xlink:href=\"#SVGID_1_\" style=\"overflow:visible;\"><\/use>\t<\/clipPath>\t\t\t<linearGradient id=\"SVGID_3_\" gradientUnits=\"userSpaceOnUse\" x1=\"-451.8746\" y1=\"598.3528\" x2=\"-446.3693\" y2=\"598.3528\" gradientTransform=\"matrix(0.0195 8.3137 -8.3137 0.0195 5003.3169 3748.0022)\">\t\t<stop offset=\"0\" style=\"stop-color:#F5E281\"><\/stop>\t\t<stop offset=\"0.0307\" style=\"stop-color:#F5E281\"><\/stop>\t\t<stop offset=\"0.1929\" style=\"stop-color:#F1DB7A\"><\/stop>\t\t<stop offset=\"0.4391\" style=\"stop-color:#E6C868\"><\/stop>\t\t<stop offset=\"0.737\" style=\"stop-color:#D5A94B\"><\/stop>\t\t<stop offset=\"1\" style=\"stop-color:#C38931\"><\/stop>\t<\/linearGradient>\t<polygon class=\"st0\" points=\"-10.2,-5 -9.44,54.75 50.26,55.22 49.5,-4.53  \"><\/polygon><\/g><g>\t<path class=\"st1\" d=\"M47.2,25.06c0-9.12-7.44-16.48-16.62-16.48c-0.17,0-0.34,0.02-0.51,0.03v32.86c0.17,0.01,0.34,0.03,0.51,0.03   C39.75,41.49,47.2,34.12,47.2,25.06z\"><\/path><\/g><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5356ef80 elementor-widget elementor-widget-heading\" data-id=\"5356ef80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Share Your Details, and We'll Be in Touch <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-704f24e7 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"704f24e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;next&quot;,&quot;step_previous_label&quot;:&quot;previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Middle landing page form\" aria-label=\"Middle landing page form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"9844\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"704f24e7\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"5 Locations That Don&#039;t See Social Distancing From a Mile Away! | Unicas Production\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"10781\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-33 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tFull Name\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Full Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-33 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-phone elementor-col-33\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-phone\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMobile\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[phone]\" id=\"form-field-phone\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Phone Number\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_5cfaa7e elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_5cfaa7e]\" id=\"form-field-field_5cfaa7e\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"I&#039;m looking for...\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-checkbox elementor-field-group elementor-column elementor-field-group-field_45b836b elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_45b836b\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMarketing\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<div class=\"elementor-field-subgroup  \"><span class=\"elementor-field-option\"><input type=\"checkbox\" value=\"Sign me up for Unicas Productions emails\" id=\"form-field-field_45b836b-0\" name=\"form_fields[field_45b836b]\"> <label for=\"form-field-field_45b836b-0\">Sign me up for Unicas Productions emails<\/label><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Event concept is one of the broadest and most confusing terms in the field of experiential marketing, and it can be found in other industries as well, such as creative, events, graphic design, writing, content production, and more. A concept is the ideational connection between design, message, and audience. A concept is the idea on which marketing activity and its form of communication to the target audience will be based.<\/p>\n","protected":false},"author":2,"featured_media":5967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[69],"tags":[],"class_list":["post-10783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lineup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Producing Marketing Events: All About the Difference Between Event Concept and Theme | Unicas Production<\/title>\n<meta name=\"description\" content=\"You&#039;re producing a company event but don&#039;t know the difference between an event concept and a theme? This is exactly the article for you. An event concept will connect your brand to the company&#039;s values!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unicasproductions.com\/en\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Producing Marketing Events: All About the Difference Between Event Concept and Theme | Unicas Production\" \/>\n<meta property=\"og:description\" content=\"You&#039;re producing a company event but don&#039;t know the difference between an event concept and a theme? This is exactly the article for you. An event concept will connect your brand to the company&#039;s values!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/unicasproductions.com\/en\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\/\" \/>\n<meta property=\"og:site_name\" content=\"Unicas Production\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UnicasEvents\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-24T07:55:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-26T09:37:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/unicasproductions.com\/wp-content\/uploads\/2020\/12\/0c500dd4-be0a-4e08-9963-0fa14978704f.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"979\" \/>\n\t<meta property=\"og:image:height\" content=\"551\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"efi-unicas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"efi-unicas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\\\/\"},\"author\":{\"name\":\"efi-unicas\",\"@id\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/#\\\/schema\\\/person\\\/b37629f115a54b26bea5a302ef7a293b\"},\"headline\":\"Producing Marketing Events: All About the Difference Between Event Concept and Theme\",\"datePublished\":\"2024-07-24T07:55:41+00:00\",\"dateModified\":\"2024-09-26T09:37:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\\\/\"},\"wordCount\":640,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/unicasproductions.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/0c500dd4-be0a-4e08-9963-0fa14978704f.jpg\",\"articleSection\":[\"LINEUP#\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/unicasproductions.com\\\/en\\\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\\\/\",\"url\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\\\/\",\"name\":\"Producing Marketing Events: All About the Difference Between Event Concept and Theme | Unicas Production\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/unicasproductions.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/0c500dd4-be0a-4e08-9963-0fa14978704f.jpg\",\"datePublished\":\"2024-07-24T07:55:41+00:00\",\"dateModified\":\"2024-09-26T09:37:29+00:00\",\"description\":\"You're producing a company event but don't know the difference between an event concept and a theme? This is exactly the article for you. An event concept will connect your brand to the company's values!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/unicasproductions.com\\\/en\\\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\\\/#primaryimage\",\"url\":\"https:\\\/\\\/unicasproductions.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/0c500dd4-be0a-4e08-9963-0fa14978704f.jpg\",\"contentUrl\":\"https:\\\/\\\/unicasproductions.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/0c500dd4-be0a-4e08-9963-0fa14978704f.jpg\",\"width\":979,\"height\":551},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u05e8\u05d0\u05e9\u05d9\",\"item\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LINEUP#\",\"item\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/category\\\/lineup\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Producing Marketing Events: All About the Difference Between Event Concept and Theme\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/\",\"name\":\"Unicas Production\",\"description\":\"Creative agency portfolio website\",\"publisher\":{\"@id\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/#organization\",\"name\":\"\u05d0\u05d5\u05e0\u05d9\u05e7\u05e1 \u05d4\u05e4\u05e7\u05d5\u05ea\",\"url\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/unicasproductions.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logocolor.png\",\"contentUrl\":\"https:\\\/\\\/unicasproductions.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logocolor.png\",\"width\":1200,\"height\":773,\"caption\":\"\u05d0\u05d5\u05e0\u05d9\u05e7\u05e1 \u05d4\u05e4\u05e7\u05d5\u05ea\"},\"image\":{\"@id\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UnicasEvents\",\"https:\\\/\\\/www.instagram.com\\\/unicas_productions\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/33210455\\\/admin\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/k482gre\\\/_created\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC9YlieNLufS63ZNNpy5DwBw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/unicasproductions.com\\\/en\\\/#\\\/schema\\\/person\\\/b37629f115a54b26bea5a302ef7a293b\",\"name\":\"efi-unicas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302f7e44f650bea23e0c23962d935147b60ae213252607c8c612c8f58759d76a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302f7e44f650bea23e0c23962d935147b60ae213252607c8c612c8f58759d76a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302f7e44f650bea23e0c23962d935147b60ae213252607c8c612c8f58759d76a?s=96&d=mm&r=g\",\"caption\":\"efi-unicas\"},\"sameAs\":[\"http:\\\/\\\/unicasproductions.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Producing Marketing Events: All About the Difference Between Event Concept and Theme | Unicas Production","description":"You're producing a company event but don't know the difference between an event concept and a theme? This is exactly the article for you. An event concept will connect your brand to the company's values!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/unicasproductions.com\/en\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\/","og_locale":"en_US","og_type":"article","og_title":"Producing Marketing Events: All About the Difference Between Event Concept and Theme | Unicas Production","og_description":"You're producing a company event but don't know the difference between an event concept and a theme? This is exactly the article for you. An event concept will connect your brand to the company's values!","og_url":"https:\/\/unicasproductions.com\/en\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\/","og_site_name":"Unicas Production","article_publisher":"https:\/\/www.facebook.com\/UnicasEvents","article_published_time":"2024-07-24T07:55:41+00:00","article_modified_time":"2024-09-26T09:37:29+00:00","og_image":[{"width":979,"height":551,"url":"https:\/\/unicasproductions.com\/wp-content\/uploads\/2020\/12\/0c500dd4-be0a-4e08-9963-0fa14978704f.jpg","type":"image\/jpeg"}],"author":"efi-unicas","twitter_card":"summary_large_image","twitter_misc":{"Written by":"efi-unicas","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/unicasproductions.com\/en\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\/#article","isPartOf":{"@id":"https:\/\/unicasproductions.com\/en\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\/"},"author":{"name":"efi-unicas","@id":"https:\/\/unicasproductions.com\/en\/#\/schema\/person\/b37629f115a54b26bea5a302ef7a293b"},"headline":"Producing Marketing Events: All About the Difference Between Event Concept and Theme","datePublished":"2024-07-24T07:55:41+00:00","dateModified":"2024-09-26T09:37:29+00:00","mainEntityOfPage":{"@id":"https:\/\/unicasproductions.com\/en\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\/"},"wordCount":640,"commentCount":0,"publisher":{"@id":"https:\/\/unicasproductions.com\/en\/#organization"},"image":{"@id":"https:\/\/unicasproductions.com\/en\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\/#primaryimage"},"thumbnailUrl":"https:\/\/unicasproductions.com\/wp-content\/uploads\/2020\/12\/0c500dd4-be0a-4e08-9963-0fa14978704f.jpg","articleSection":["LINEUP#"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/unicasproductions.com\/en\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/unicasproductions.com\/en\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\/","url":"https:\/\/unicasproductions.com\/en\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\/","name":"Producing Marketing Events: All About the Difference Between Event Concept and Theme | Unicas Production","isPartOf":{"@id":"https:\/\/unicasproductions.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/unicasproductions.com\/en\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\/#primaryimage"},"image":{"@id":"https:\/\/unicasproductions.com\/en\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\/#primaryimage"},"thumbnailUrl":"https:\/\/unicasproductions.com\/wp-content\/uploads\/2020\/12\/0c500dd4-be0a-4e08-9963-0fa14978704f.jpg","datePublished":"2024-07-24T07:55:41+00:00","dateModified":"2024-09-26T09:37:29+00:00","description":"You're producing a company event but don't know the difference between an event concept and a theme? This is exactly the article for you. An event concept will connect your brand to the company's values!","breadcrumb":{"@id":"https:\/\/unicasproductions.com\/en\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/unicasproductions.com\/en\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/unicasproductions.com\/en\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\/#primaryimage","url":"https:\/\/unicasproductions.com\/wp-content\/uploads\/2020\/12\/0c500dd4-be0a-4e08-9963-0fa14978704f.jpg","contentUrl":"https:\/\/unicasproductions.com\/wp-content\/uploads\/2020\/12\/0c500dd4-be0a-4e08-9963-0fa14978704f.jpg","width":979,"height":551},{"@type":"BreadcrumbList","@id":"https:\/\/unicasproductions.com\/en\/producing-marketing-events-all-about-the-difference-between-event-concept-and-theme\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u05e8\u05d0\u05e9\u05d9","item":"https:\/\/unicasproductions.com\/en\/"},{"@type":"ListItem","position":2,"name":"LINEUP#","item":"https:\/\/unicasproductions.com\/en\/category\/lineup\/"},{"@type":"ListItem","position":3,"name":"Producing Marketing Events: All About the Difference Between Event Concept and Theme"}]},{"@type":"WebSite","@id":"https:\/\/unicasproductions.com\/en\/#website","url":"https:\/\/unicasproductions.com\/en\/","name":"Unicas Production","description":"Creative agency portfolio website","publisher":{"@id":"https:\/\/unicasproductions.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/unicasproductions.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/unicasproductions.com\/en\/#organization","name":"\u05d0\u05d5\u05e0\u05d9\u05e7\u05e1 \u05d4\u05e4\u05e7\u05d5\u05ea","url":"https:\/\/unicasproductions.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/unicasproductions.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/unicasproductions.com\/wp-content\/uploads\/2020\/09\/logocolor.png","contentUrl":"https:\/\/unicasproductions.com\/wp-content\/uploads\/2020\/09\/logocolor.png","width":1200,"height":773,"caption":"\u05d0\u05d5\u05e0\u05d9\u05e7\u05e1 \u05d4\u05e4\u05e7\u05d5\u05ea"},"image":{"@id":"https:\/\/unicasproductions.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UnicasEvents","https:\/\/www.instagram.com\/unicas_productions\/","https:\/\/www.linkedin.com\/company\/33210455\/admin\/","https:\/\/www.pinterest.com\/k482gre\/_created\/","https:\/\/www.youtube.com\/channel\/UC9YlieNLufS63ZNNpy5DwBw"]},{"@type":"Person","@id":"https:\/\/unicasproductions.com\/en\/#\/schema\/person\/b37629f115a54b26bea5a302ef7a293b","name":"efi-unicas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/302f7e44f650bea23e0c23962d935147b60ae213252607c8c612c8f58759d76a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/302f7e44f650bea23e0c23962d935147b60ae213252607c8c612c8f58759d76a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/302f7e44f650bea23e0c23962d935147b60ae213252607c8c612c8f58759d76a?s=96&d=mm&r=g","caption":"efi-unicas"},"sameAs":["http:\/\/unicasproductions.com"]}]}},"_links":{"self":[{"href":"https:\/\/unicasproductions.com\/en\/wp-json\/wp\/v2\/posts\/10783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unicasproductions.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unicasproductions.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unicasproductions.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/unicasproductions.com\/en\/wp-json\/wp\/v2\/comments?post=10783"}],"version-history":[{"count":0,"href":"https:\/\/unicasproductions.com\/en\/wp-json\/wp\/v2\/posts\/10783\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unicasproductions.com\/en\/wp-json\/wp\/v2\/media\/5967"}],"wp:attachment":[{"href":"https:\/\/unicasproductions.com\/en\/wp-json\/wp\/v2\/media?parent=10783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unicasproductions.com\/en\/wp-json\/wp\/v2\/categories?post=10783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unicasproductions.com\/en\/wp-json\/wp\/v2\/tags?post=10783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}