{"id":10776,"date":"2024-07-18T10:47:59","date_gmt":"2024-07-18T10:47:59","guid":{"rendered":"https:\/\/unicasproductions.com\/uncategorized\/10-essential-terms-for-company-event-production\/"},"modified":"2024-09-26T10:07:36","modified_gmt":"2024-09-26T10:07:36","slug":"10-essential-terms-for-company-event-production","status":"publish","type":"post","link":"https:\/\/unicasproductions.com\/en\/10-essential-terms-for-company-event-production\/","title":{"rendered":"10 Essential Terms for Company Event Production"},"content":{"rendered":"\t\t
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Strategy<\/p>\n

Strategy is a detailed plan for management aimed at achieving an overarching goal in a specific area. Branding strategy deals with, among other things, identifying and characterizing the unique voice of the brand, differentiating it, and is expressed visually and of course in the marketing message.<\/p>\n

Content strategy is the way in which media channels and types of content are chosen to create value and meaning for your audience. A precise choice will strengthen the image of the products and services your brand offers. A good strategy in producing a company event implements over time the differentiation and uniqueness you offer to your customers or employees.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Brief<\/strong><\/p>

The event brief is the most important document in the essential terms of company event production. The brief is a working document designed to align expectations in the collaborative work process between service provider and client. A quality brief will include strategic background on the project, target audience, goals and objectives, budget, timelines, main action items, work methodology, and even lessons learned from previous projects. There are different types of briefs: production brief, PR, copywriter, designer, creative director, content, and more. It’s important to tailor the brief to the service providers, be clear while ensuring transparency, and address every component relevant to the work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tEvent Concept\r\n\r\nIn simple translation, concept means idea. In company event production, the concept is the skeleton or message of the project as it passes through all its components. The term is controversial due to its misuse. In some cases, it only refers to the theme, the visual graphic subject of the event. It’s important to remember that a concept, unlike a theme, organically passes through the stage content, food, visual communication, and a wide experiential range of applications, not just in the title.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Work Gantt<\/strong><\/p>

The most crucial tool for project management. This document can take the form of a chart, Excel spreadsheet, or a checklist, depending on how you prefer to manage your projects. The purpose of this document is to commit all project participants to progress according to a shared timeline. With this document, you can prioritize, navigate, and advance projects in any field smoothly and transparently. A **Work Gantt Chart** is a significant tool in the world of production, especially when it comes to producing corporate events. It includes types of tasks, responsible teams, execution duration, deadlines, and methods of task performance. The secret to its success lies in the careful specification of start and end dates for each task and understanding the implications of dependencies between different tasks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Presentation<\/strong><\/p>\n

We all know what a “presentation” is, regardless of its format (PowerPoint, PDF). In an event concept presentation, it is customary to showcase the idea driving the project, the strategic breakthrough, initial sketches, visual references, mood boards, and sample applications. During the presentation, it is important to align expectations regarding the appearance, experience, and content of the project. A presentation can be delivered in person or through digital means and may include discussions, audience questions, and structured interactions that will enrich the absorption of the materials.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Line-up and Flow<\/strong><\/p>

Line-up is a concept from the world of events and productions but is also familiar in the field of communications. In productions, it refers to an event management document, whether for corporate events, festivals<\/a>, launch events, or ceremonies. The document includes a list of planned items, production notes, and names of people in the reporting chain responsible for each action. The line-up document presents a flow of the audience into different event spaces and helps us anticipate delays in schedules and prepare for the implications on other occurrences. A tight line-up will make your event run smoothly and allow your clients to experience a worry-free VIP guest experience at their own event.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Location Scouting<\/strong><\/p>\n

This is a process of familiarizing oneself with potential event venues. During a location scout, the production team, the client, and the venue owner meet to align expectations. It’s important during the tour to clarify needs, understand technical and logistical aspects of the venue, and reassess how well the location suits the audience and event objectives. Such a tour helps to refine the nature and scope of production work the event will require. Insights from this meeting typically influence the budget structure and work Gantt chart.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tSupplier Meeting\r\n\r\nAn introductory meeting between suppliers, service providers, and production teams involved in the project at the chosen location. Usually, this meeting will take place within two weeks of the event date, and it allows for drilling down to significant resolutions at every stage of the event and setup, with regard to each supplier. The purpose of the meeting is also to synchronize between the various suppliers and the venue, in order to create perfect synergy on the day of the event. In short, one of the most important meetings before the event itself.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSketch, Floor Plan, Renderings<\/strong>\r\n\r\nLet’s clarify these terms!\r\nSketch: In Hebrew, it means drawing. In event industry jargon, it refers to a preliminary visualization tool, usually in the form of a floor plan, from which one can understand the main components in the concept of space, experience, audience flow, and various interfaces with the content.\r\n\r\nFloor Plan: This is a more detailed layout of the event space, showing the placement of various elements, seating arrangements, stages, etc.\r\n\r\nRenderings: These are 3D visualizations created using design and planning software. They provide a realistic image that takes into account color, textures, materials, lighting, light and shadow, and other components for a deep understanding of the event’s appearance.\r\n\r\nThere are different types of sketches. For example:\r\n1. Schematic sketch: An imprecise visualization in terms of dimensions and scale.\r\n2. Architectural drawing: Should be the closest thing to actual execution.\r\n\r\nAfter approving sketches, you can move on to the rendering stage. Renderings give a much more realistic picture of what the event will look like, helping everyone involved to better understand and visualize the final product.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSeminar Package<\/strong>\r\n\r\nA seminar package is a pricing model for event halls and hotels common in the world of conferences and conventions. Seminar packages offer varying content in exchange for a fixed amount per guest. Among other things, seminar packages include items such as food, various hosting spaces, projection equipment, furniture, staff, and more. It’s important to clarify in each deal what it includes and not take anything for granted. Parking, design, and special equipment, for example, are usually not included in deals of this type.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In summary:<\/strong><\/p>

This is an initial glossary of essential terms for producing company events and events in general (more to come!). It’s very important to be familiar with these terms when hiring a production company<\/a> to produce a company event, launch event, or large conference. This will connect you to the process and build healthier and better communication with the production company and suppliers, and ultimately lead you to a successful and professional event<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Share Your Details, and We'll Be in Touch <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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