AI FOR HUMANS

Booth at the CES 2020 Technologies Exhibition

ORCAM

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Aims and strategy

In its fifth year at the global CES technology exhibition in Las Vegas, Orcam showcased existing products for the blind and visually impaired, as well as a new AI technology for the hearing impaired. To plan the activity and booth, we focused on how the technology impacts millions of lives and emphasized user experience. At this large-scale event, we also highlighted the brand’s development story, technological achievements, and social value to engage the audience, media, and organizers.

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Unique Services

Creative management// Design// Production

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Design

In developing the concept, we created an innovative tech space that encouraged genuine human interaction. The 360° immersive experience included audience engagement, live demonstrations, a captivating main performance, conversational scripts, visible representatives, and an appropriate social program. The design incorporated gentle, curved acoustic lines and transparent materials, blending textiles and wood, resulting in a unique presence that quickly resonated with the core message: AI For Humans.

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Solution

We crafted a tranquil oasis in a bustling visitor center, providing an experiential space to explore impactful technologies. An intimate area featured a 270° demo film on a curved screen, introducing award-winning tech. This approach fostered connections with customers, visitors, and media, resulting in extensive exposure and attracting numerous daily visitors during the exhibition

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design: twlla //  photographer: protoimages

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